In order to realize the goal of bringing sports closer to children, the “Wall of Will” activity took place from July 10-21 at major shopping centers in Ho Chi Minh City and Hanoi. Up to now, the activity has successfully attracted 10,000 Vietnamese families and their children to register to participate.
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| Children enthusiastically participate in the "Wall of Will" activity in Ho Chi Minh City. (Source: Nestlé MILO) |
The activity is an initiative of Nestlé MILO to honor the persistent efforts in sports, even the smallest ones, of children, thereby inspiring parents and their children to start the journey of training their will through sports and nurturing a Generation of Will today.
The highlight of the activity is the images honoring the sports achievements that children have gained from the journey of training willpower, which are shown live on LED screens located at the above shopping centers. In addition, many interactive games from a variety of sports such as football, basketball, etc. help children have the opportunity to experience and learn how to overcome small challenges, thereby encouraging the spirit of "Training willpower with sports".
Across Vietnam, thousands of parents have been supporting this activity, joining hands to build a generation of will and continuing to write stories about their children's journey of cultivating willpower through sports, starting from the smallest things like running 100m, swimming 3 laps around the pool... All achievements are recorded on the "Wall of Will" whether participating online or coming directly to the shopping center.
In today's context, being born in the age of technology and being exposed to electronic devices from an early age makes children have less opportunity to interact with reality, easily discouraged by life's difficulties and lacking the perseverance to succeed in the future.
As part of the campaign "Where there's a will, there's a way", "Wall of Will" and many other activities this summer aim to inspire and call on parents to join hands in building a generation of will.
Notable activities include inspirational stories of SEA Games athletes with a strong will forged from sports; TVCs, outdoor billboards and public transport covering the message "Where there's a will, there's a way"...
It is known that the Energy Summer Camp - Center for training willpower with sports has reached 20,000 children across the country; until the discussion and interview with modern mothers about the journey of raising children and the concerns when training willpower for children has attracted 365,000 views.
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